Zambesi, the 'godparents' of local fashion, are celebrating 30 years in the business. Designer Elisabeth Findlay reveals a little of how they've managed to thrive in a fickle industry

When it comes to mothers, daughters and fashion, the cliches tend to sit at either end of the spectrum.

If you dream of being suitably attired for ringside seats at Fashion Week, there are a few things worth knowing. Viva's here to guide you...

Kate Sylvester's Fashion Week show - in a dirty inner city warehouse under sparkling chandeliers - represented clash of worlds, from posh to punk.

Photos from the Stolen Girlfriends show at last year's NZ Fashion Week.

Photos from the Adrian Hailwood show at last year's NZ Fashion Week.

Photos from the ghd New Generation group show at last year's NZ Fashion Week.

Photos from the group show by Barbara Lee, Starfish, Mild Red and United Constructions at last year's NZ Fashion Week.

Andrea Moore's signature look is colour, pattern and for the girls.

Designs by Andrea Moore & Silverdale on the runway at NZ Fashion Week 2009.

Sera Lilly is playing with the notion of rebellious, reluctant princesses – womanly, eclectic, and kind of soft Eighties all at once.

Photos from behind the scenes at the Sera Lilly's 2009 NZ Fashion Week show.

Photos from behind the scenes at the Nom*D show during last year's NZ Fashion Week.

Nom*D's Margi Robertson knows how to play to her strengths after a distinguished career as the darkhorse from Dunedin.

Photos from behind the scenes at Zambesi's 2009 NZ Fashion Week show.

Rumour is Pamela Anderson, tipped to fly into Auckland tomorrow, has snuck into town early.

When it comes down to it, fashion is about you - the consumer who will eventually go out and spend your hard-earned cash on the clothes that are being presented this week

She's a bikini babe, he's a party monster - Pamela Anderson and Richie Rich are here to dazzle us with A*Muse, their fun collaborative fashion line of beachwear and more

Photos from the Kate Sylvester show at last year's NZ Fashion Week.

Photos from the Trelise Cooper show at last year's NZ Fashion Week