Annah Stretton went western for her showing at NZFW this afternoon, with a collection inspired by frontier woman Calamity Jane.

Nicole Miller fitted in like a local at Fashion Week, with the American designer showing a black range.

God bless gaga ... fashion as fantasy swooped down from outer space like an alien invasion on day three of a subdued Fashion Week.

Photos from Nicole Miller's show on day three of New Zealand Fashion Week 2010.

Big girls go goth summed up the darker, more directional mood at The Carpenter's Daughter.

Behind the scenes at the Nicole Miller show for NZ Fashion Week 2010.

Photos from The Carpenter's Daughter show on day three of New Zealand Fashion Week 2010.

The makeup look for Alexandra Owen's show on day two of New Zealand Fashion Week 2010.

A backlit image of Botticelli's Primavera set the stage for an ethereally elegant Trelise Cooper collection.

A gorgeously girlish show from Twentysevennames was a lyrical start to day three of Fashion Week.

Colleagues who arrived early and wormed their way forward at last night's Nom*d installation mentioned models acting up and a whip being wielded.

The people in the Fashion Week crowd that really matter are the ones who can make or break a label - the buyers.

DIY looks from the runway.

Photos from Twentysevennames' show on day three of New Zealand Fashion Week 2010.

Photos from backstage before Twentysevennames' show on day three of New Zealand Fashion Week 2010.

Environmentally friendly fashion is all the rage in the industry at the moment, but what does it actually mean?

Favourite things come from all areas of life for designer Adrian Hailwood, whose childhood memories of counting rods in maths lessons feature right up there with architecture and Picasso portraits.

Photos from backstage before Nom*D's show on day three of New Zealand Fashion Week 2010.

Nom*d's show was an ambitious installation that provided some much-needed theatrics.

Photos from Nom*d's installation show at NZ Fashion Week 2010.

Photos from Trelise Cooper's show on day two of New Zealand Fashion Week 2010.

Photos from Alexandra Owen's show on day two of New Zealand Fashion Week 2010.

Chelsea Thorpe dipped under the radar for a few years, but is back as Neverblack.

The makeup look for Zambesi's show on day two of New Zealand Fashion Week 2010.

Photos from World's runway show on day two of New Zealand Fashion Week 2010.

Photos from backstage before World's show on day two of New Zealand Fashion Week 2010.

The makeup look for Jimmy D's show on day two of New Zealand Fashion Week 2010.

Jimmy D characterises his look as tongue-in-cheek darkness, with plenty of chaos and some goth/punk thrown in with black humour.

Photos from behind the scenes at the New Zealand Weddings Bridal Collection on day two at Fashion Week 2010.

Photos from the NZ Weddings Bridal Collection on day two of NZ Fashion Week 2010.