There wasn't much rain around but that didn't stop Topshop fans from flocking to a little yellow raincoat with blue and white checked cuffs.

A 10 second countdown celebrated the opening of New Zealand's flagship Topshop store, as about 1,200 eager shoppers snaked blocks of Queen Street in a bid to be the first buyers.

Auckland teenager Jessica Ropati, 19, who was first in line, shares her purchases with nzherald.co.nz.

The New York Post reports that Kendall has been signed up as the new face - or body in the case - of Calvin Klein.

Chipper teenagers, Tamana, 17, and Tamile, 14, have been waiting patiently in line since 4am. They have been following the progress of Topshop New Zealand and said they wouldn't line up for the any other brand.

Auckland teenager, Jessica, and her friend will have spent 16 hours waiting for the grand opening when the doors are thrown open at 10am.

Your first look inside New Zealand's first Topshop store. Find out why your stylish overseas friends have been raving about the fashion chain for all these years.

We take a sneak peek inside the new Topshop Topman store on Auckland's Queen St.

Gordon Richardson, Creative director of Topman across all creative handwriting of the brand gives us his three key pieces for Autumn/Winter.

Now that Tim Cook has outlined the full range of what the Apple Watch can do and how much it will cost, his next challenge will be proving high-tech counts as high fashion.

A creative mother has begun a 'rescue' project in which she refashions sexualised children's dolls into a more natural and childlike form.

A creative mother has begun a 'rescue' project in which she refashions sexualised children's dolls into a more natural and childlike form.

During fashion month, there are 24 zillion images of Fashion Show Attendees orbiting the Earth via satellite, Instagram, Snapchat, Tumblr... yet hardly any of them are of real fashion editors.

Real women differ dramatically and quite different body types can be equally attractive. The science of attractiveness must grapple with variation, both within societies and among cultures.

The countdown is on for the opening of clothing retailer Topshop Topman this week, with more than 35,000 garments being sorted for the debut of the Queen St store.

To honour Kim's style confidence in Paris over the last week or so, let's take a look at some of the racy highlights.

Vogue's style editor-at-large came under fire after posting a photo on Instagram of what appears to be a homeless woman in Paris reading the famed magazine.

Kim Kardashian's slick, new platinum blonde bob had everyone talking when she stepped out at Paris Fashion Week. She reveals her inspiration.

If it's not the 50s, its all about the 70s. If it's not rust tones, it's all about blue - but then who cares? Take a moment to throw the rule book out the window this season.

Jared Leto has lopped off his long Jesus-like locks, revealing a slick platinum blonde look at Paris Fashion Week.

The purple-haired fashionista feels the move is a "natural progression" because some on the show have reportedly been "miserable" in recent weeks.

Holliday, the first woman of her size to be hired by a major modeling agency, is also the first model over size 18 to model Monif Clarke's clothing line.

Kim Kardashian has unveiled her dramatic new platinum blonde locks after touching down in Paris.

Makeup artist Rebekah Banks has been up close and personal with the All Blacks and worked on beauties at fashion week and the NZ Music Awards - now she faces a brush with the big time.

Kathy Smith was shocked when she was picked from the crowd at Auckland Cup Day by the Cup Couture judges.

The $150,000 pearl-adorned dress Lupita Nyong'o wore to this year's Academy Awards has been reported stolen, sheriff's officials said Thursday.

Hey, that shape by the President looks very familiar. Artist reveals he added shadow of infamous blue dress in painting.

The photographer behind the unretouched image of Cindy Crawford at a 2013 lingerie shoot is taking legal action amid allegations the snap was stolen and altered to make the supermodel look bad.

There's honesty and truth to a bare face and unadulterated skin - equal parts vulnerable and brave, writes Emma Gleason.

One man has gone one step further and nailed his - blue and black - colours to the mast by getting a tattoo of the dress.