Marketing man Graham McGregor on the value of a one-sentence description of your product or service.

What would have made a big difference if you could have put it into practice earlier? Share your comments with us.

Westpac's CEO is planning to invest an extra A$200m a year in digital initiatives to boost the bank's customer numbers, as well as drive down costs.

Foreign investment is not a black and white issue. Too often the populist reaction to the issue is knee-jerk and xenophobic.

Shanghai Maling Aquarius is understood to have a $300 million war chest to back its bid for a slice of the Kiwi meat co-operative.

Rental cars are costly. If the upfront hire fees aren't enough, there are lots of other charges that can double the cost. That can be anything from increased insurance costs to reduce excesses, to hiring a child seat.

You can make a standard KiwiSaver first-home withdrawal without the additional top-up from the HomeStart grant. Helen Twose talks about the rules.

The words "double Grammar zone" plastered across a real estate billboard is enough to make any red-blooded agent salivate, writes Bernard Hickey.

There's a problem with the male-female mix on television at 7pm, writes John Drinnan.

NZ can't rely on the likes of Russia to meet our obligations, writes Brian Fallow.

Apple surprised pretty much nobody with this week's new product launch, writes Juha Saarinen. The iPad Pro is the most intriguing new device though.

In a sea of "celebrity" chefs, Heston Blumenthal is a master of marketing, writes Bella Katz.

Being there for staff 100% of the time is neither good management nor good delegation, writes Robyn Pearce.

Even though NZ is a small player globally, we should pay a great deal of attention to what's happening with internet governance, writes Juha Saarinen.

There is already considerable foreign investment in New Zealand agribusiness, writes Fran O'Sullivan. Several Chinese companies have meat interests and there is major Japanese investment in Anzco.

Marketing consultant Graham McGregor says webinars are an extraordinary modern way to get your message out.

A new video series and website aims to get us on the on-ramp to savvy investment.

Persistence pays heaps. Most people in sales give up after the first go. Don't be in that category, writes Debbie Mayo-Smith.

Interest rate cut this week is certain but all eyes will be hunting for clues to the future.

If Kiwis had been honest about finding a flag that reflected the national character, it would have been an open-home flag, writes Bernard Hickey.

A reader asks Helen Twose: Is buying a first home off a plan and putting a 10% deposit on it considered an estate in land under the KiwiSaver rules?

When you work with a new client, you do research on It. That's what I do too.

Sell-off critics do not realise how well the Crown has done.

Will a Kiwi white knight emerge to fully recapitalise Silver Fern Farms, or will Chinese interests emerge as 50-50 partners with a New Zealand consortium to take the company forward?

A reader asks Mary Holm: Is it true I could lose all my KiwiSaver fund if the investment crashed?

TVNZ chief executive puts a new twist on TV3 assertions that its news ratings slump has been caused by losing the rights to Home and Away to TVNZ.

After 68 weekly columns of irreverent fun, frivolity, jolly japes and an occasional fact or two, CaseLoad is spiked from the NZ Herald as of today, writes Jock Anderson.

Brian Fallow speaks to a New Zealand-based analyst who sees the EU sliding into paralysis and inevitable decay.