
Graham McGregor: The high value of repeat and referral sales
COMMENT: What do most businesses focus most of their marketing activities on?
COMMENT: What do most businesses focus most of their marketing activities on?
COMMENT: Think of the long term value of someone having a good experience in your business.
COMMENT: Not talking about money with your kids is like not talking about sex. Avoiding it is not a great option.
Oil broke through US$50 ($75) a barrel last week for the first time since October.
Sky TV bosses say Television New Zealand is grabbing too much of its exclusive sports footage to use on news bulletins and websites.
COMMENBT: Fu Wah International, which already has plans to build two hotels in Auckland, wants to take a stake in a Kiwi retirement village operator.
COMMENT: The population is up, the Govt wants debt to go down. Net result: not a lot left to play with, writes Brian Fallow.
COMMENT: Much has been written about the mana of the Chiefs, so let's nod our heads and agree it's awesome. What isn't is playing for the Warriors.
COMMENT: In any relationship, familiarity can breed contempt if the needs of either party fail to be addressed, not yet so with Budget 2016.
Liam Dann writes the 2016 Budget is the greens before the treats, but Bill English has delivered his promise of boring and stable.
COMMENT: Tax cuts seem off the table for now, and I think they should stay that way, writes Mark Lister.
COMMENT: In outsourcing our cognitive capabilities to information tech systems, we gain convenience, but risk switching off critical faculties.
COMMENT: According to the History channel the D-Day Landings in June of 1944 owed their success, at least in part, to the allies' mis-information strategy.
COMMENT: It's time for Bill English to announce a crackdown on multinational tax avoidance in New Zealand.
COMMENT: Set yourself regular checking times, but not in your prime creative time.
COMMENT: Simplifying is the way to offer incredible value for money and so to make a market grow thousands or even millions of times.
Pushing your luck when considering insurance just puts makes it you against the odds. It's not about that.
COMMENT: Contrast between Finance Minister and PM has some questioning whether this is a political marketing job, writes Liam Dann.
COMMENT: Was John Key's brain fart on the tax front an involuntary exercise or was it calculated?
COMMENT: What are the pitfalls and positives of deferring your council rates?
COMMENT: Could the current 20 to 40-year-old generation be one of the first to be less well off than their parents?
COMMENT: Juha Saarinen offers his thoughts on Apple CarPlay and Google Android Auto.
COMMENT: Unwinding a cross-subsidy is never popular among those who have been on the bludger's end of one.
Some will see the proposed merger of Fairfax New Zealand and NZME as the beginning of the end of an era for New Zealand media.
What kind of amazing investment could outperform the property market in this country?
COMMENT: Hallelujah. The political fix at national level on Auckland housing has finally been made.
COMMENT: Here are the reasons why recycling is also a valuable strategy to use in your marketing.
Google's finally launching its answer to Apple Music, Spotify and other streaming music services - YouTube Red.
If Sunny Bates was an expert in electricity networks there'd be no questions about what she does.
Sometimes the answer is just to do less.