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Home / Lifestyle

America's Cup 2017: How Louis Vuitton create the trophy case

NZ Herald
26 Jun, 2017 07:24 PM2 mins to read

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Archive: The Afterguard featuring Tony Veitch.

As Kiwis celebrate Team New Zealand's win this morning, and after Burling and co have taken a few swigs of Moet from the Auld Mug, the cup will be packaged up to bring back to our shores.

And while the voluptuous vessel has a long history, the case that it comes in has been hand crafted especially for this event.

Louis Vuitton have revealed the painstaking process of making the case that will ensure our new piece of silverware is kept in perfect shape all the way to its new home.

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A post shared by Louis Vuitton (@louisvuitton)

It took four crafsmen over 400 hours to handcraft the case using hammers and stakes in the same traditional technique employed since the original America's Cup was presented in 1851.

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Made in the fashion house's workshop in France, the case is adorned with the iconic Louis Vuitton Monogram canvas, signature brass locks and corners as well as the hand painted red triangle design.

The Louis Vuitton Instagram page reveals the painstaking process of hand painting the case with an extremely fine brush, to ensure perfection.

The America's Cup case was handmade by the Maison's artisans. Photo / NZ Herald
The America's Cup case was handmade by the Maison's artisans. Photo / NZ Herald

The image is captioned "Victory travels in Louis Vuitton. For the 35th @AmericasCup, #LouisVuitton has equipped the Trophy with a new bespoke travel trunk, handmade by the Maison's artisans in the historical workshop of Asnières."

Said to perpetuate Louis Vuitton's long tradition of creating elegant and ingenious cases for travellers, it's described as showcasing "Freedom, courage, skill and competence: the true spirit of Louis Vuitton."

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Louis Vuitton have also released an exclusive lifestyle collection for the America's Cup featuring nautical detailing on what they describe as elegant casual wear. The bags featured below were presented to Team New Zealand on the podium today, with a couple tossed in to the crowd.

Team New Zealand received their own exclusive Louis Vuitton bags. Photo / Louis Vuitton
Team New Zealand received their own exclusive Louis Vuitton bags. Photo / Louis Vuitton
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