Smartphones are a crucial way to reach buyers, writes Steve Hart. Just aim for the zero moment of truth!

The Christchurch earthquakes taught smaller enterprises the value of insurance, and being ready when disaster strikes, writes Diana Clement.

New Zealand has outshone the world's major economies to top a Forbes list of the best countries for business.

Social media use among New Zealand business owners has fallen over the past year, with only 20 per cent maintaining some form of profile.

For plastic maker, innovation is a way to develop new sources of revenue.

Derek Handley hopes his latest start-up will become a blueprint for companies looking to raise up to $5 million of capital.

More and more business people are finding themselves attached to their tablet computer, reports Diana Clement.

As businesses grow they face a number of IT barriers. Diana Clement looks at some of the common headaches - and ways to cure them.

Animal-loving science students design network to bring pets and their owners together.

A kiwi-developed Wi-Fi gadget offering cheap mobile internet access is getting a run in rental cars across the ditch.

Industry veterans rely on selling their expertise, not hardware or software.

Every business should have at least 30 minutes on average a day allocated to someone to conduct marketing.