Latest from Media and marketing
<i>Mark Irving: </i> What branding can really do
Often the advertising for products such as beer, bottled water and milk is the only point of difference because the products are so similar.
<i>Media</i>: TV3 checking pulse of Campbell Live
TV3 owner MediaWorks is questioning if the nightly Campbell Live is sustainable on its present ratings.
Sky TV profits up 17pc, subscribers grow
Sky Television has reported a 16.9 per cent rise in annual profits and says it is now in 47.9 per cent of New Zealand homes.
APN half year profits up 11pc
New Zealand Herald and nzherald.co.nz owner APN News & Media Ltd has reported half year profits up 11pc.
<i>Mark Irving</i> - Where are all the good billboards?
Mark Irving, advertising company director on what makes a good billboard and why there are so few good examples out there.
Playboy releases iPad app - but no nudity
Apple and Playboy are rather unlikely bedfellows.
<i>Media</i>: Big media firms making moves
Six big media firms are making moves as the industry shifts towards digital and recovers from the recession.
Publisher sues UBS for oil research plagiarism
Investment bank UBS plagiarised oil and gas research for use in its own investment reports, says a New York publisher.
<i>Media</i>: Sharing shop one option to save costs
Mediaworks wants to put TV and radio news operations under one roof.
<i>Mark Irving:</i> When advertising goes wrong, it goes very wrong.
Mark Irving, advertising company director on the times advertising goes wrong.
Prison Works: Conrad Black becomes a liberal
Like many other conservatives who end up behind bars, former newspaper publisher Conrad Black has become a convert to the cause of prison reform.
<i>Mark Irving :</i> Why the All Blacks brand is being forced to evolve
A simple "gidday" and handshake goes a long way to restoring the All Black's brand.
Court grants bail to jailed ex-media mogul Black
Disgraced former media mogul Conrad Black may soon be released from his Florida prison, after an appeals court granted him bail.
Does advertising treat men as sex objects?
Mark Irving: It's men treated as sex symbols and in some cases downright idiots!
Hef vies for Playboy control, Penthouse prepares to pounce
A battle between the titans of soft porn has broken out, as Hugh Hefner fights to keep control of the Playboy empire.