<i>Mark Irving:</i> Ideas at the core of any good ad
Why ads with a strong core idea gain the best results.
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Latest from Media and marketing
Times says 105,000 behind news paywall
News Corporation has reported 105,000 online sales of The Times and The Sunday Times - the first official figures sincce putting its online news content behind a paywall.
<i>Mark Irving:</i> Why a bit of TV is good for children
Children are a lot more media savvy than we give them credit for.
NBR agrees to SFO document demands
Business newspaper NBR has agreed to hand over documents relating to South Canterbury Finance to the Serious Fraud Office.
<i>Mark Irving: </i> When sport becomes a brand
Mark Irving, advertising company director, looks at the dangers of treating sports as a brand or franchise.
<i>John Drinnan: </i>TVNZ looks for new Breakfast dream team
Paul Henry's hurried exit from Breakfast opens the door for more upheavals at TVNZ.
<i>Mark Irving:</i> Maximise the message before advertising
You can't just presume that people know or care about your company, let alone try and find out what they do.
<i>Media:</i> Don't blame the monkey, blame the organ grinder
The real question is about Television New Zealand and its cynical use of racial comments to boost publicity and profits.
New 4G phones may 'ruin' cable TV signals
4G mobile phones are set to disrupt households' cable television - and possibly their neighbours' sets as well.
<i>Debbie Mayo-Smith</i>: It's the message that matters, not the postman
How do we generate more new business cheaply and easily? That's the magic pill businesses are looking for. Some might feel social media is the answer.
Tabloid latest to go behind paywall
From next month, web users will have to pay to read the News of the World tabloid online.
Digital TV switchover by 2013 - Govt
New Zealand's analogue television service will be switched off progressively nationwide between September 2012 and late 2013, the Government said today.
<i>Media</i>: Long wait for breakfast a bold move
Sean Plunket's replacement is a long time coming.
<i>Mark Irving:</i> National stereotypes looking tired
Are cultural stereotypes tired and irrelevant?
<i>Media</i>: Sex creeps into early prime time TV
A respected children's media expert is lamenting that kids have been sacrificed to sleaze under NZ's TV standards system.