Latest from Media and marketing

News Corp avoids inquiry into buyout
Rupert Murdoch's News Corp has offered to give guarantees on the editorial future of the Sky News channel in an effort to head off a Competition Commission inquiry.

<i>John Drinnan:</i> A to Z of a challenging year in the media
The Business Herald's media writer takes a look at the year just gone and what's coming up in 2011.

Product placement hits Britain but junk food is out
Product placement will be hitting the UK for the first time at the end of February.

<i>Sean D'Souza</i>: Lead the way from attraction to conversion
Which articles convert? And which articles attract? And how do you roll out a strategy that maximises the twin impact of attraction and conversion?

State subsidies for films 'up in the air'
The new prime-time television show Detroit 1-8-7 is giving the Motor City's famous restaurant, American Coney Island, a lift.

The Big Picture
Taxpayers have paid $500m-plus to subsidise big-budget movie makers. Is it money well spent, asks Karyn Scherer.

<i>Mark Irving :</i> It's got to be relevant to get in the door
In the hugely competitive NZ retail sector you have to offer some deal to get people in the door.

<i>The future is you</i> - Brent Impey's John O'Shea Memorial Address
This speech was delivered at the 2010 SPADA conference, on Friday November 12th.

Herald readership hits new level
Readership of nzherald.co.nz and the Herald newspaper is at its highest level in a generation.

Mag war hits new heights: Weekly's top two poached
The women's magazine war intensified yesterday as the Woman's Weekly lost its editor and deputy editor to its main rival.